“It could not find sound evidence regarding unprocessed red meats.” “The EU seems to be blaming red meat consumption for increased cancer risk whereas the International Agency for Research on Cancer (IARC) report on behalf of the World Health Organisation (WHO) only found a marginal increased risk in the case of processed meats,” Dermot Kelleher, ICSA President said in a statement. The ICSA has called the food promotion policy’s unveiling of a link between red meat consumption and cancer risk a “wilful misrepresentation of the actual research”. The Irish Cattle and Sheep farmers’ Association (ICSA) has launched a scathing attack on the EU Commission. The policy concludes with a list of solutions that include precision farming, improved animal welfare and a shift to healthy diets with less red meat contained therein. “There is an urgent need to reduce dependency on pesticides and antimicrobials, minimise fertilisation and water pollution, reduce greenhouse gas emissions and/or enhance carbon removals, enhance organic farming and other sustainable practices.” “Food systems remain one of the key drivers of climate change and environmental degradation,” the EU policy writes. Tackling biodiversity loss, mitigating climate change, guaranteeing food security and maintaining affordability of food are top priorities. Promoting sustainable plant-based diet transitions aside, the updated policy has connected mandates. This could prove critical, given that Hong Kong alone enjoys enormous meat consumption. Southeast Asia as a whole has been earmarked for strong promotion of dietary change. A generous proportion of the promotional budget will be focussed on encouraging systemic food system change in these areas. Canada, Mexico, South Korea, and Japan have all been named as “high-growth potential” regions. The EU Commission has identified a number of non-EU markets to target with agri-food promotions. ![]() As a result, fresh plant-based producer suppliers are being shown preferential treatment. They must also work alongside Europe’s Beating Cancer plan. They must align with the European Green Deal objectives, support the Common Agricultural Policy and commit to the Farm to Fork strategy. To gain access to the €170 million promotional budget, campaigns need to meet strict criteria. “Our aim is to increase awareness of organic farming and more sustainable agricultural practices, coupled with the promotion of fresh fruits and vegetables, essential for healthy eating and balanced diets,” Janusz Wojciechowski, EU agriculture commissioner, said in a statement. A thorough review of existing agri-food promotions highlighted an opportunity for a stronger push towards sustainable consumption. ![]() The new EU report has allowed for policy updates.
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